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The 2020 Hyundai Palisade debuts near the top of full-size SUV offerings.

In today’s automotive market, to have a manufacturer launch a new seven- or eight-passenger SUV is nothing new. I recently wrote an article about the stellar BMW X7, with seven-passenger capability. The X7 is one fine vehicle – among the best SUVs I’ve ever driven. I guess for a base price of about $74K for the six cylinder and $93K for the V8 model, it ought to be damn good.

In the idyllic setting of Coeur d’Alene, Idaho, Korean manufacturer Hyundai unveiled its flagship, the 2020 Palisade.

Palisade slots in at the top of the Hyundai CUV/SUV food chain, with Kona, Tucson, and Santa Fe as smaller, less expensive siblings.

I have just two words for Hyundai and for corporate cousin Kia, which recently launched the hot-selling Telluride, which is nearly identical to the Palisade in most respects: Unmatchable Formula.

(Hyundai Goes Big With New Palisade SUV)

Why have I pegged the fraternal twins as unmatchable? Because in the case of the Palisade, the base price for the lowest trim (SE, front-wheel drive) model is just $31,550. The price is not a typo folks; about $32K will put you behind the wheel of this complete family or cargo hauler without any regrets on your part.

Hyundai got into the SUV market a little late, but with the new eight-passgner Palisade, it’s making up for lost time.

The top Limited trim with all-wheel drive is also a steal at $46,400. A Nissan Maxima in mid-level trim I recently drove was about $43,000 without half of the safety and convenience gear in the Palisade. If the auto industry had a pound-for-pound champ like the boxing world, Palisade and Telluride would be undisputed champions.

Stylewise, both are ruggedly handsome, though the Palisade is clearly the luxury leader of the pair, with the Telluride skewing to a more rugged profile.

Palisade is available in the following trim levels:

  • Front-Wheel Drive – SE ($31,550), SEL ($33,500), and Limited ($44,700)
  • All-Wheel Drive – SE ($33,250), SEL (35,200), and Limited ($46,400)

Though the pair are super close in execution, Palisade has several key features not available in Palisade, and a fully loaded Palisade is actually cheaper than a fully loaded Telluride. More on that later.

Driving through the picturesque terrain in and around Coeur d’Alene, we experienced the Palisade at its best.

Palisade is powered by a more than capable 3.8-liter V6 outputting 291 horsepower and 262 pound-feet of torque. Normal road handling manners are crisp and confident, with clear sightlines front and rear. Need to tow? No problem.

When properly equipped, Palisade can tow 5,000 pounds, more than enough to trailer your midsized power or sailboat, two adult horses with trailer, or a hay wagon full of gleeful kids during fall pumpkin festivals. Trailer Sway Control is standard on all trim levels.

The Palisade is the more luxurious version of its Kia sibling the Telluride.

And if you aren’t towing, but still want adventure, Palisade is equipped for reasonable off-roading. No, it won’t conquer Moab, Utah’s famed Rubicon off-road trail, but it’s quite competent on gravel, snow and mud-covered trails. Available HTRAC All-Wheel Drive is a multi mode system, with driver selectable Normal, Sport and Smart modes, as well as a dedicated Snow mode. HTRAC also features a locking differential function. Additionally, depending on drive and trim, the following are standard or available:

  • 8-speed automatic transmission
  • Four-wheel independent suspension with self-leveling rear suspension
  • Four regular drive modes – Smart, Eco, Sport and Comfort
  • Downhill Brake Control, which maintains a controlled descent on steep roads

On the safety front, Palisade really shines and begs again to ask the question of how Hyundai can pack so much technology in an inexpensive package. Here’s a list of main safety technology in the Palisade, not counting expected safety features like multiple air bags, roll and electronic stability control and anti-lock brakes:

  • Rear Blind Spot Collision – Avoidance Assist
  • Rear Cross-Traffic Collision – Avoidance Assist
  • Blind View Monitor System
  • Lane Following Assist
  • Safe Exit Assist
  • Highway Driving Assist
  • Head Up Display with multiple, selectable information points
  • Driver Talk (allows direct conversations with second and third rows via the audio system)
  • Quiet Mode (second and third row audio can be muted for sleeping passengers)
  • Rear Occupant Alert with Ultrasonic Sensors

Three of these features warrant additional attention, and big kudos to Hyundai for being a leader in useful safety technology. Yes, I said it, a leader in useful safety technology.

Safe Exit Assist and Ultrasonic Rear Occupant Alert – both have the potential to avert needless tragedies. Rear Occupant Alert monitors the rear seats using an ultrasonic sensor that helps to detect the movements of children or pets.

The interior of the new Palisade is comfortable to drive and offers top-flight materials.

(Hyundai Catering to Low-Price New Car Buyers with Venue)

The system first reminds drivers to check the rear seats when exiting the vehicle with a message in the center instrument cluster display. If the system detects movement in the rear seats after the driver leaves and locks the vehicle, it will honk the horn, flash the lights and send an alert to the driver’s smartphone via Palisade’s telematics system. Tragically, an average of 36 children die each year in hot, locked vehicles.

Safe Exit Assist is another potential lifesaver. Consider this scenario: You pull over to the side of the road to deal with a child who doesn’t feel well and needs to get out of the vehicle, but without you or your child realizing it, another vehicle is approaching fast from behind. Safety Exit Assist uses radar to detect that vehicle and override you if you attempt to deactivate the Electronic Child Safety Lock, issuing an acoustic and visual warning as it does so. The result: the rear door your child is trying to open remains locked until the vehicle approaching from behind has passed by, averting a potentially lethal accident. When the road is clear, the Electronic Child Safety Lock can now be deactivated and your child can open the door and exit the vehicle safely.

When the Palisade driver signals a lane change, cameras in Blind View Monitor system show what’s on the side of the vehicle with a display in the center gauge cluster. Very, very cool-very, very useful.

The Palisade is powered by a 291-horsepower V6 that tows 5,000 pounds.

So we know Palisade can tow, and keep you and up to eight passengers safe. But does it carry you in style? I’ll throw an emphatic “yes” back at you.

Palisade rivals SUVs costing tens of thousands more, like the aforementioned BMW X7, and checks all of the boxes in the top Limited model.

Premium, quilted Nappa leather, available ventilated captain’s chairs in the second row, one touch access to third row in eight passenger models, power folding third row seats (class leading 45.8 cu. ft. with both rows folded/18.0 cu. ft. with third row folded), gorgeous “Floating Bridge Console, full panoramic roof, roof mounted vents for second and third row heating and cooling and more.

Information is viewed via a 10.25-inch wide format touchscreen, and also via the 12.3-inch fully digital TFT center console. Killer “Quantum Logic” audio by Harman/Kardon, 16 cupholders, Blue Link telematics, and various storage compartments and nacelles are desirable, while two individual Bluetooth connections could mean the end to second and third row bickering over who gets to connect.

If you’re considering the purchase of a Palisade or Telluride, know that the Palisade offers the following standard features which are not standard on Telluride, including:

  • Shift-by-wire push button gear selection, which allows additional storage under the center stack
  • Steering wheel-mounted paddle shifters
  • High Beam Assist
  • Conversation Mirror (allows driver to see all occupants)
  • Twin tip exhaust
  • Palisade specific European Sachs dampers and suspension tuning
  • Rear Seat Quiet Mode

    Even with the third row up, the Palisade still has decent cargo space.

Palisade also skews to a more premium buyer at the top trims with additional features not offered on Telluride’s top SX trim, including:

  • Fully Digital 12.3-inch Instrument Cluster
  • Power folding/unfolding/reclining third row
  • Quilted leather door panels
  • Body-color wheel arches and fascia trim
  • Chrome skid plates
  • One additional USB port (total of seven)
  • Remote engine starter (key fob)
  • 12 speakers for Harman-Kardon premium audio (Telluride-10)

The 2020 Hyundai Palisade is a terrific SUV that can do it all. How Hyundai can so fully content all of their vehicles, offer such impressive warranties (10-year/100,000-mile powertrain warranty), and still undercut the competition by thousands of dollars makes me wonder how long this unmatched formula can last.

(With Product Blitz Continuing, Hyundai Defies U.S. Market Downturn)

Don’t miss the boat folks; Hyundai is cruising along at full speed.